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1. From your Shopify admin, go to Online Store > Preferences.
2. Enter a title and meta description for your store, following SEO best practices.
3. Click Save.
4. Add keywords to your page titles, meta descriptions, ALT tags, and a page’s body content12456.
5. Use descriptive terms rather than “keywords” for the sake of creating something catchy2.
6. Organize your keywords in a spreadsheet or in a Google Docs document2.
7. Ensure that all your images are alt tagged25.

In summary, to add keywords to your Shopify website, you can enter a title and meta description for your store from your Shopify admin. You can also add keywords to your page titles, meta descriptions, ALT tags, and a page’s body content. Use descriptive terms rather than “keywords” for the sake of creating something catchy and organize your keywords in a spreadsheet or in a Google Docs document. Finally, ensure that all your images are alt tagged.