- Content marketing is a tactic that involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately drive profitable customer action6.
- Content marketing is concerned with content creation and creative thinking3.
- Content marketing involves the use of social media to distribute content5.
- Content marketing is what you present to potential customers4.
- Content marketing allows you to share valuable information and ideas6.
Social Media Marketing:
- Social media marketing is a channel that allows you to communicate with consumers6.
- Social media marketing is concerned with making social media an effective marketing tool3.
- Social media marketing is used by customers and prospects to communicate among themselves, and occasionally with companies2.
- Social media marketing is where you interact with potential customers4.
- Social media marketing enables you to have conversations with clients and prospects6.
In summary, content marketing is a tactic that involves creating and sharing valuable content to attract and retain a clearly defined audience, while social media marketing is a channel that allows you to communicate with consumers and have conversations with clients and prospects. While there is some overlap between the two, they are distinct strategies that can be used together to create a cohesive marketing plan.
