- Refers to the old-way of marketing techniques, such as flyers, billboards, TV ads, radio ads, print advertisements, newspaper ads, etc.
- Is not cost-effective and can be expensive.
- Is not so good for brand building.
- Has a limited reach.
- Is a static system.
Digital Marketing:
- Refers to the modern way of marketing techniques, such as online marketing through digital media and devices like Google, Facebook, Instagram, YouTube, etc.
- Is more cost-effective and can be more targeted.
- Offers two-way communication and allows for interaction with customers.
- Has a wider reach and can target a global audience.
- Is a dynamic system that opens up the possibilities of pulling and pushing digital marketing.
In conclusion, digital marketing has several advantages over traditional marketing, including cost-effectiveness, wider reach, and two-way communication. However, a good mix of both traditional and digital marketing can be ideal for most businesses. By understanding the differences between traditional marketing and digital marketing, businesses can choose the right marketing strategy to reach their target audience and achieve their marketing goals.
